Netflix has announced🔊 its presence in Africa. The CEO Reed Hastings👔 took the company’s presence from 0 to 54 countries on the continent🌍 with his CES global expansion announcement. The move came as a surprise to Africa and its nascent video-on-demand (VOD)📹 markets. Industry grapevine and local African media📰 pointed only to South Africa as a maiden entry point. It will take massive👍🏻 efforts for Netflix to exert its influence on the continent's🌍 markets given Africa’s wanting ICT💻 grid and sheer enormity. Content, connectivity, and cost💰 will be major factors for Netflix and other digital TV providers in African VOD. Some tough😁 decisions will have to be taken by the U.S.🇺🇸 based company on its model considering other African VOD providers are adapting👌🏻 to local preferences and realities.