In 2015 there were 1432 M 📱sold, the highest 📈ever on record. Even though Apple🍎 had very low growth in 2015, its overall market share grew 16.2%. IDC's Phone Tracker research manager, Anthony Scarsella said, “A new record-setting📈 quarter for Apple indicates consumers continued demand for Apple's🍎 latest offerings regarding upgraded hardware and software.” Recon Analytics principal analyst, Roger Entner doesn’t think that Apple as a whole is declining😅. He explains that the issue with device sales is the macro trend of device financing, which has lowered sales📉, “Consumers have slowed down how often they replace their devices📱 and the device manufacturers are suffering😭 for it.” Samsung is still market king in the smartphone realm, gaining a 14% year-over-year increase but struggled competing with mid and low end Chinese🇨🇳 devices and Apple’s premium✨ range. Huawei grew 37% but Lenovo is still finding its place after the Moto acquisition.
Original Photo Credit: Flickr/Kārlis Dambrāns