Report: Apple working to integrate augmented reality into the iPhone’s camera app

  |   Tech News

Tim Cook has long expressed his interest in augmented reality, often touting the technology's capabilities and even suggesting it has more real-world potential than virtual reality.

By adding AR technology into the iPhone's camera software, Apple wants consumers to be able to point the phone at a real-world object and have it be recognized, according to the person familiar with the matter.

Today's report partially agrees with a wide array of predictions from Robert Scoble, who has claimed that the iPhone 8 will be a "clear piece of glass" with "mixed reality" Apple's efforts to integrate artificial intelligence into the camera app sound similar to Google's Tango initiative, which allows devices to use real-time mapping technology paired with a complex setup of cameras and sensors to map the 3D space around users in real time.

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