Report: Apple working to integrate augmented reality into the iPhone’s camera app

Tim Cook has long expressed his interest in augmented reality, often touting the technology's capabilities and even suggesting it has more real-world potential than virtual reality.

By adding AR technology into the iPhone's camera software, Apple wants consumers to be able to point the phone at a real-world object and have it be recognized, according to the person familiar with the matter.

Today's report partially agrees with a wide array of predictions from Robert Scoble, who has claimed that the iPhone 8 will be a "clear piece of glass" with "mixed reality" Apple's efforts to integrate artificial intelligence into the camera app sound similar to Google's Tango initiative, which allows devices to use real-time mapping technology paired with a complex setup of cameras and sensors to map the 3D space around users in real time.

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