Apple wants to provide high-priced early movie rentals to its users, reports Bloomberg, and is in talks with film studios to make that happen. Sources say that the company is pushing to make movies that are still in theaters available for on iTunes. The move would seriously disrupt the already tense relationship studios have with theater chains, but it’s clear at this point that this is the direction the industry will go in years ahead.
The hope is that earlier access to films would help deter pirates from stealing content, and iTunes already encrypts its content, but it's not certain if enterprising thieves can find a way around the service's security features.
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