The International Olympics Committee has predicted that at least half of the world's population🌎 would have watched👀 the Rio Games. Viewership📺 for the opening ceremony in London in 2012 was down⬇ from Beijing in 2008, which drew more than 1 billion viewers😯. IOC revealed that the viewership of the opening ceremony was same as the London Games. Broadcasters📡 boosted their Olympics coverage 25% to 125,000 hours from 100,000 hours of output in London. They also increased digital💻 hours 2.5 times to 81,500 hours available, compared to London. NBC, the broadcaster of the Games in the US🇺🇸 has stated that already viewers have watch 2 billion streaming minutes, more than the streaming activity of the 5⃣Olympics combined👏. The Olympic broadcast revenues from 2013 to 2016 is expected to be $4.1 billion💰, a 7.1% increase from the previous four years.