Next mascot of ‘Incredible India’ is... Narendra Modi

  |   India News

Prime Minister Narendra Modi is set to be the mascot of the “Incredible India” campaign with the Tourism Ministry finally deciding to do away with plans to rope in any Bollywood stars, including Amitabh Bachchan, for the role which was lying vacant after the ouster of Aamir Khan earlier this year.

No Bollywood actor will be engaged for the campaign aimed at attracting foreign travellers and video footage of Mr. Modi during the last two-and-a-half years where he has talked about tourism in India and abroad, will be used for the campaign, a senior Ministry official said.

At present, the Ministry is “working on selecting the footage”, the official said, adding that the campaign would be released in the next 40-45 days as the Indian ‘tourism season’ starts by November-end due to favourable weather as also the Christmas holidays and New Year celebrations.

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