Facebook is launching another Snapchat clone, a standalone ephemeral picture and video messaging app — complete with face-distorting masks — that looks almost identical to Snapchat.
Its new app, Flash, was built by Facebook’s growth team specifically for emerging markets where Wi-Fi is scarce and connectivity is weak. Facebook boasts that Flash is “less than 25 MB” in size, or roughly one third as big as Snapchat’s Android app on Google’s new Pixel phone.
If teenagers in Brazil can get a lightweight version of Snapchat (Flash) that doesn’t take up much data or storage, perhaps they won’t need Snapchat at all. At least that’s Facebook’s hope.
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