Barcelona reveal new €220m shirt sponsor deal

  |   Football / La Liga / FA Cup / EPL / ISL / UEFA

Barcelona will have a new name on the front of their jerseys from the start of the 2017-18 season with Rakuten becoming their new sponsor as part of an initial four-year deal worth an estimated €220 million.

"As FC Barcelona's Main Global Partner, Rakuten is set to power our global brand strategy and, as FCB's first-ever Global Innovation and Entertainment Partner, we are looking to bring the collective power of our brands like Viber, Wuaki, Ebates, Kobo, and PriceMinister to build an innovation framework that will deliver innovative solutions and services to fans, members and players," said Hiroshi Mikitani, Chairman and CEO of Rakuten, Inc.

"I am very excited about joining the Barca community as I have personally followed the team for decades and have long admired their unique playing style and professionalism, their commitment to success and their culture of nurturing young talent - all values we share at Rakuten."

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