Malaysia Airlines turnaround challenge

  |   World News

Turning around Malaysia Airlines after the double tragedies of MH370 and MH17 is an "unprecedented" challenge, the firm's recently appointed chief executive, Peter Bellew, says.

Peter Bellew said the carrier was now marketing more aggressively as it tries to win back confidence in the brand, while accepting some passengers would choose to not fly with the company.

But Mr Bellew predicted the loss-making airline would be in profit again by 2018, saying that a true test of its recovery would be a return to the stock market, possibly by 2019.

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