The competition is on between tribesmen in a remote valley in Ethiopa - to get as fat as they can in the space of six months.
For half a year members of the Bodi tribe will drink nothing but fresh milk and blood from cows in order to pile on the pounds.
On the day of the ceremony, the men cover their bodies with clay and ashes before emerging from their huts.
Sadly, the Ka'el ritual and the Bodi's traditional way of life is under threat from the Ethiopian government, which plans to resettle 300,000 people from all over the country on their lands.
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