BCCI's reduction of media rights period for IPL welcomed

The Board of Control for Cricket in India's (BCCI) decision to reduce the period for Indian Premier League's (IPL) media rights from 10 years to five has been praised by the cricketing world. In the tender floated by the board in September 2016, the broadcast rights were to be given for 10 years and digital rights for five years. The bidding process was cancelled due to a standoff between the BCCI and the Supreme Court-appointed Lodha panel.

Now by stating that the stipulated period for both the rights would be five years, BCCI has accepted that the gap between the two mediums, broadcast and digital, is narrowing rapidly.

The rights have been divided into three categories: Indian subcontinent television rights, Indian subcontinent digital rights and the rest of the world media rights (broadcast and digital).

To read full article: https://goo.gl/bDEjIe

📲 Get Cricket on Whatsapp 💬