Union textile minister Smriti Irani started a campaign on Twitter under the hashtag #CottonIsCool, and people love the idea. Irani also posted a picture of herself in a cotton sari and asked fellow ministers and leaders to join in. She also shared some information about the textile and also reminded everyone that India is among the largest cotton producing countries in the world.
Soon, many politicians and celebrities joined the campaign and shared their own picture, flaunting cotton clothes. From Hema Malini to Virendra Sehwag, many have come forward to boost the initiative that would help to thrive Indian cotton industry and people associated with the sector. And it’s not just celebrities, many others have joined in the initiative as well, so much that #CottonIsCool started trending on Twitter.
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