For most pop acts, uniformity is the fashion goal, from the Supremes’s identical sequined gowns to Destiny’s Child’s Tina Knowles costumes. Traditionally, singing together means dressing in sync. But lately, modern girl bands have stopped matching, choosing instead to embrace each artist’s personality with individual outfits.
No group personifies this shift better than Fifth Harmony, the chart-topping quartet who rose to stardom with hits like “Worth It” and “Work from Home.” Though they color coordinate and share a love of Gucci, bandmates Normani Kordei, Lauren Jauregui, Ally Brooke, and Dinah Jane each possess a unique take on fashion.
“We’re very individual,” said Kordei, on a recent visit to the Vogue office. “Our look has definitely evolved, and it’s given us the opportunity to find ourselves and know what we like and don’t like.”
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