Six countries in Southeast Asia will soon be able to order Apple products online, secure in the knowledge that they are buying genuine items sourced from the Cupertino company.
Currently, online sales in the region are often made through grey market suppliers, with the consequent risks of buying counterfeit products or paying inflated prices. TechInAsia reports that four countries go live today, with two others to follow.
Apple's Lazada store opens today in Indonesia, Thailand, the Philippines, and Singapore, with Malaysia joining the party on Monday. Alibaba-owned Lazada will get stock directly from Apple, said the firm today, after forming an agreement with the Cupertino company.
Apple's only direct presence in the region is its sole Apple Store in Singapore, which finally opened in May after first being promised back in 2015.
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