On Wednesday, Google released its annual "Year in Search," which tracks trending queries for the past year. But among the list of top memes, prominent people, and how-to questions for 2017, on both the global and United States lists, one normally inescapable topic was missing: Donald Trump.
It’s a matter of relativity. According to a Google spokesperson, “ ‘Trending’ queries are the searches that had a high spike in traffic over a sustained period in 2017 as compared to 2016.” So it’s not that Trump disappeared off of the global search map; rather, Google explained, “While Trump was searched incredibly widely, it's consistent from what we saw in 2016,” so he didn’t make it on the list. That’s because on the week of the presidential election, Trump’s Google searches spiked to an all-time high. He was the third among trending searches worldwide in 2016 and topped the list of trending people. (Hillary Clinton was second.)
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