Revolve Celebrates the Launch of its Madeworn and Roc96 Collaboration With Rihanna in Snowy Los Angeles

  |   Fashion

on Wednesday night crowds of Angelenos arrived outside the Revolve Social Club on Melrose Avenue to find real snow cascading onto their shoulders from the rooftop. The evening celebrated Revolve’s launch of the exclusive capsule collection between Madeworn and Roc96 in honor of Jay Z’s long-standing music career.

Revolve Social Club was transformed by Madeworn’s Blaine Halvorson—whose perennially adored tees are seen on all the It girls around town—to mimic the New York City street scene and pay homage to Jay Z’s debut cult classic album, Reasonable Doubt, released 21 years ago.

Over black cedarwood chunks, guests entered the wintry space to find a life-size polar bear, boozy cognac snow cones, and late-night pizza.

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