9 to 5: This Creative Director and Entrepreneur Makes Skate Gear and Harajuku Swag Work-Appropriate

  |   Fashion

Dani Roche doesn’t want to be known as a fashion blogger. The moniker tends to get stamped on any pretty young thing with her own URL and lots of designer labels in her closet, but the Toronto-based designer and creative director is aiming to challenge the tropes of Tumblr girls and Instagram makeup queens.

Below, Roche breaks down her rules on how to dress for success and stay true to your sartorial self—online and in real life.

Don’t invest in fleeting viral trends.
“Clothing from thrift stores has always been a huge part of my wardrobe, and over the years I’ve realized being a bit more choosy with spending money on clothes—instead of buying into every trend you see on Instagram—ultimately helps you save the capital to invest in the items you’re going to keep forever."

Always switch it up, but hold on to the things that matter most.
“My wardrobe has done multiple 360s over the years, but the things I’ve consistently held on to are the things that I’ve purchased to represent certain milestones in my career."

You don’t have to try so hard.
“As I’ve gotten older, I’ve stopped trying so hard to stand out. I think ultimately, personal style is born from confidence, and not the other way around."

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