Apple debuts new Shot on iPhone ad ‘Earth’ with narration from Carl Sagan

Apple this evening has shared another ad in its long-running Shot on iPhone campaign. This ad is unique from others in the series in that it features a narration from astronomer Carl Sagan, reading from his book “Pale Blue Dot.”

Sagan’s narration is overlaid onto a variety of different videos, all of which were shot with an iPhone. The videos are set to a white background with the original videographer credited below.

The new ad is simply entitled “Earth” and focuses on preserving and enjoying “our only home.”


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