At this year’s jam-packed WWDC 2017, Apple introduced two new camera formats that are included in iOS 11: HEVC and HEIF. In using the new camera formats, Apple estimates users will be able to save up to 50% on storage needs, without any loss in image quality. This becomes the perfect solution for users on lower capacity devices, that still want to take advantage of the iPhone’s great camera.
It should be noted that neither of these new camera formats were originally built by Apple. HEIF is a relatively new system with technical specifications having been finalized in 2015, and HEVC being around for about as long. Apple is adopting HEVC and HEIF to tap into their strengths on their own systems.
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