The Rotterdam International Film Festival (IFFR) will on Monday unveil an art house streaming service, a Netflix-style platform that includes curated auteur features from the likes of Jim Jarmusch, Alexander Payne and Andrea Arnold.
The SVOD platform, dubbed IFFR Unleashed, which had a soft launch at Rotterdam last year, features highlights from previous festival lineups, including Jarmusch's vampire drama Only Lovers Left Alive with Tilda Swinton, Payne's Oscar-nominated Nebraska and Arnold's 2011 take on the Emily Bronte classic Wuthering Heights.
Rotterdam festival director Bero Beyer is pitching the platform as a filmmaker-friendly alternative to the likes of Netflix and Amazon Prime, noting that revenues generated by the service, calculated by how many minutes of individual films are screened, will be split 50/50 with rights holders.
The remaining 50 percent will be reinvested in the platform to improve the service. In addition to streaming films, the Rotterdam platform will give users access to the festival's master classes with film professionals and various filmmaker interviews conducted during the IFFR.
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