Salman who recently topped Forbes’ India Celebrity 100 list for the second consecutive year in 2017, saw a dip in his brand value. 👎
As per Duff & Phelps, the brand value of Salman declined by approximately 33% in 2017 primarily due to a downward revision of the estimated endorsement fees. "He is seen as temperamental and unpredictable, so brands shy away,” states Sandeep Goyal, president, Mogae Media. “While he has extremely good PR with his clothing line Being Human, he is seen as a controversial star by brands.” His NGO Being Human Foundation has been a catalyst to boosting his brand value.
His brand fee is as high as Rs 4-5 crore a day, but younger stars are slowly catching on. Coca-Cola didn’t renew its contract for Thumbs Up with Salman for the first time since 2012 and signed on Ranveer Singh instead, who is a millennial favourite. Besides this, Khan was earlier replaced as brand endorser of Revital by former Indian skipper MS Dhoni.
Looks like Sallu Bhai is not at the top of his endorsement game but his latest film Tiger Zinda Hai is still setting box-office records.
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