Jaguar Land Rover bosses are considering transforming the company into an EV-only brand within the next decade. It is understood that company’s product planners have produced an outline strategy under which Jaguar’s conventional vehicle range would be phased out over the next five to seven years, to be replaced by fully electric vehicles.
Under the plans being considered, a full-on luxury electric sedan, replacing the XJ, is expected within two years. It will be a direct competitor for Porsche’s upcoming Taycan, alongside strong-selling cars such as the Tesla Model S.
Rethought as an electric vehicle, the new XJ will both play to the strengths of the 1967 original by offering segment-leading refinement and ride and look to the future by completely reinventing the classic Jaguar interior.
It is understood that the new XJ will be a no-holds-barred luxury car in every sense, offering customers a zero-pollution alternative to a Mercedes-Benz S-class or even a Bentley Flying Spur.
The thinking is that Jaguar will steal a march on rivals by building a true luxury EV in a segment that is probably the most environmentally minded and offers greater profitability per car than lower segments.
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