There seems to be a major churning happening in the Indian smartphone market. While Xiaomi is consolidating its position as the top vendor powered by its budget smartphones, at least two other Chinese brands seem to face a severe erosion of their base, as per Counterpoint’s Market Monitor service. The report says that India’s overall mobile phone shipments grew 48 per cent YoY in Q1 2018 driven by Reliance JioPhone even as the smartphone market remained flat YoY.
Research analyst Karn Chauhan said the quarter had fewer launches and Xiaomi and Samsung both benefited from the new devices they launched. “However, we expect the demand to start picking up from early Q2 2018 onwards, driven by faster replacement rate of existing 2G and 3G smartphone users upgrading to 4G mobile phones.”
Remarkably, Huawei’s Honor brand doubled its numbers to enter the top five for the first time. The report attributed this to “strong performance of Honor 9 Lite and Honor 7X across online channels”. The report has come a day before the company launches its flagship Huawei P20 Pro in the Indian market in a bid to take on Apple and Samsung in the higher price bands.
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