Complaints have been filed against Facebook, Google, Instagram and WhatsApp within hours of the new GDPR data protection law taking effect. The companies are accused of forcing users to consent to targeted advertising to use the services.
Privacy group noyb.eu led by activist Max Schrems said people were not being given a "free choice".
If the complaints are upheld, the websites may be forced to change how they operate, and they could be fined.
The General Data Protection Regulation (GDPR) is a new EU law that changes how personal data can be collected and used. Even companies based outside the EU must follow the new rules if offering their services in the EU.
In its four complaints, noyb.eu argues that the named companies are in breach of GDPR because they have adopted a "take it or leave it approach".
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