Bringing cheer to the masses, the Maharashtra government has announced that people will now be allowed to bring their own food inside cinema halls and multiplexes. If someone stops moviegoers from doing so, they will be liable for action, said Food Supply Minister Ravindra Chavan. What's more, multiplexes have also been ordered to sell their food products at MRP.
Rules at multiplexes across India are a double whammy for moviegoers: for one, they aren't allowed to bring food inside the hall from outside. The only option at their disposal is buying food inside, which is often priced several times higher than they would cost outside. The new rules announced by Chavan will come into force from August 1, drastically altering things in Maharashtra.
Last month, the Bombay HC directed the government to propose steps to regulate "exorbitant" prices of food items in cinema halls, observing they are sometimes "more expensive than the movie tickets" themselves. Today's order comes two weeks after MNS members assaulted a multiplex employee over high prices of food items.
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