Image Credits: The Herald
Zimbabwe, which had a record 51 companies exhibiting at the African Travel Indaba in Durban, South Africa, became an unprecedented centre of attraction for tourist wholesalers, buyers, investors and tour operators from across the spectrum, who flocked to seek investment, travel and tourism opportunities under the new political dispensation.
At no stage in history has Zimbabwe taken that big number of companies to Indaba, the highest being 19 in 2017 but this year the figure has grown to 51, forcing a spillage that saw several companies exhibiting outside the main stand that can only accommodate 32 companies.
Both the main stand and the individual stands that were dotted over Indaba became a hive of activity with many companies inquiring about the country’s vast array of tourist attractions, saying they had confidence in the new political dispensation, under the mantra “Zimbabwe is Open for Business”.
In an interview, Tourism and Hospitality Industry Minister Cde Prisca Mupfumira said she was overwhelmed by the response that in itself was an endorsement of the new political dispensation’s reformist policies.
“I am humbled and overwhelmed by the response. We have never had such a huge response from both our side as exhibitors to the point of bringing 51 companies and our stand hosting hundreds of individuals and companies seeking to do business with us. Our stand was host to 32 companies but we had many others outside the main stand like Africa Sun and Africa Albida Tourism, etc. This is an overwhelming response. It has never happened in the history of Zimbabwe.
“This is a great endorsement for the new dispensation in Zimbabwe and you can see by the excitement our country has generated,’’ said Cde Mupfumira, who held marathon meetings with potential investors and tourist wholesalers, foreign government officials, buyers and fellow ministers from other countries throughout the days and at times working right into the night, during the exhibition duration.
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