Saudi Arabia has announced ambitious new plans for its growing state-backed entertainment sector, including a bull run like that of Pamplona in Spain.
The conservative Gulf kingdom also hopes to open a waxworks museum and host the superstar rapper Jay Z.
General Entertainment Authority chief Turki al-Sheikh is seeking to generate billions of dollars of revenue.
The attempt to turn Saudi Arabia into a regional entertainment hub is backed by Crown Prince Mohammed bin Salman.
However, both his and the country's image have been tarnished in recent months by the murder of the Saudi journalist Jamal Khashoggi.
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