Haas insists that new title sponsor Rich Energy is right to target beating Formula 1 rival Red Bull on and off the track.
At the unveiling of the team's new Rich Energy livery in London on Thursday, its CEO William Storey raised some eyebrows when he suggested the aim was to "challenge" Red Bull on circuits and in the business world.
But rather than dismiss the thought of taking on one of F1's top teams as a pipe dream, Haas team boss Gunther Steiner thought it was correct to have lofty ambitions.
"I think you have to try hard," said Steiner, when asked by Motorsport .com about the Red Bull aim. "If you have no target, you never achieve anything."
"Off track I don't know, William can speak better about that than me, because I am not an expert in energy drinks. But sure it is an ambition."
"They [Red Bull] are good in racing. But you never know. Last year I think we had the fourth fastest car, and we finished fifth, I know about that. So the next one up was Red Bull. We can try."
"If we achieve it or not I don't know, but if you don't try then for sure you don't achieve it. Why would you do it if you don't put your target high?"
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