Beautyblender enthusiastically introduced a quartet of primer formulas, having built up to the launch on Instagram with lots of colorful photos, animations, and even an Ace of Base meme over the last couple of weeks. And the fanfare is understandable — in addition to these being Beautyblender's first primers, the formulas have clearly been given a lot of thought, which customers will surely appreciate.
First, there's Opal Essence Serum Primer. The most hydrating of the bunch, Opal Essence has a bit of iridescence to help give skin a glowing, dewy look.
Perhaps the most innovative of the bunch is the Selfie Shield Broad Spectrum SPF 38 Dry Oil Primer — there's a lot to unpack from that name, and it doesn't even fully hint at what the formula offers. In addition to UV protection in an unexpected format, the incredibly light, clear, non-greasy dry oil also defends against the effects of blue light emitting from your electronic devices. It even helps stop flashback in photos, hence the name Selfie Shield.