Doves has turned to court for an interim interdict to prevent any “vexatious” and defamatory comments against the company on social media. Doves asked for an order to gag the Funeral Industry Reformed Association and its representatives.
The company fears that if further gossip and “malicious” rumours are being spread on social media, it will tarnish its good reputation.
Doves told the Gauteng High Court, Pretoria, that Reyno Dawid de Beer, the legal adviser of the association, and a man identified only as Rosseau in the judgment were publishing damaging statements regarding the company.
But it now feared that following an email asking Doves questions such as whether it was paid during apartheid times to bury death row prisoners, its name would be tarnished....
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