Royal Enfield has appointed Vinod Dasari as its new CEO. Dasari will also join the Board of Eicher Motors Limited as an executive director with immediate effect. He will be replacing Siddhartha Lal, who will continue to be the Managing Director at Royal Enfield. The company says that Siddhartha Lal will continue to support Vinod Dasari on product and brand related areas. Prior to his new role at Royal Enfield, Vinod Dasari was the MD and CEO at Ashok Leyland since 2011. He has held several leadership positions at Cummins India Limited and Timken Company where he went on to become the President of its Global Railroad business in the USA. He started his career with General Electric in 1986.
Vinod Dasari, CEO, Royal Enfield said, "Royal Enfield is an inspiring story and I am very excited to be part of such a fantastic brand. Personally for me, working with a consumer brand will be a tremendous learning opportunity, and professionally, I am looking forward to the challenge of creating a global consumer brand from India."
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