DURBAN - The reasons why we behave in certain ways are sometimes obvious, but more often than not, they aren’t always clear to us.
One of the best examples of this in South Africa currently is the use of rewards programmes to influence certain types of our behaviour.
There are rewards programmes that encourage us to spend on credit cards, or keep us healthier, get us driving better, and to pay our rent on time and become better tenants.
According to research company AC Nielsen, almost two-thirds of the South African population belongs to more than one of these programmes.
We were interested in the personal reasons behind the popularity of this concept, so we chatted to a number of South African consumers to ask them why they like being part of rewards programmes....
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