When it comes to beauty collaborations, there are some we can see coming from a mile away and then there are those that hit us out of left field. Case in point: IT Cosmetics just partnered with Drybar on a new mascara.
The beauty powerhouses joined forces to create Lash Blowout. "[This mascara] brings the benefits of a top hair salon blowout to your lashes [and] was inspired by the technology used to create barrel brushes — its specially designed wand features microspheres to gently catch all of your lashes for effortless root-to-tip application," reads the press release.
The result is said to be instantly lifted, separated lashes with volume that lasts all day, just like a good blowout.
Know more - http://v.duta.us/8zQO4QAA