An online shopping website ‘Zizira’ is marketing indigenous products of Meghalaya in a big way.
Targeting consumers across the country, the online shopping website is promoting the famous Lakadong turmeric powder.
This highly beneficial turmeric is extensively grown at a place called Ladadong near Jowai in the Jaintia hills.
Lakadong turmeric is known for its medicinal qualities.
The curcumin content in Lakadong turmeric is between seven to nine per cent when last tested early this year.
This is one of the highest, as against two to three per cent in most varieties of turmeric.
Zizira Lakadong turmeric has a high natural curcumin content of above eight per cent....
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