H&M🛍 Suspends 👎Brazil🇧🇷 Leather Purchases Over Amazon 🔥Fires

  |   Fashion

Fashion giant H&M on Thursday announced it was suspending leather purchases from Brazil in response to the Amazon fires that have provoked a global outcry.

The ban comes after US-based VF Corporation, which owns a string of brands including Timberland, Vans and The North Face, announced late last month it would no longer buy leather from Brazil over concerns about the destruction of the world's largest rainforest.

H&M said it was imposing a temporary freeze on orders until it had confidence the leather was not causing "environmental harm".

"Due to the severe fires in the Brazilian part of the Amazon rainforest, and the connections to cattle production, we have decided to place a temporary ban on leather from Brazil," the Swedish clothing retail firm said in a statement to AFP.

"The ban will be active until there are credible assurance systems in place to verify that the leather does not contribute to environmental harm in the Amazon," it said.

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