Maybelline New York has partnered with New York Fashion Week since 2009 — an impressive 10 years on paper, and basically 100 years in industry terms. In that time, the brand has often used the occasion of NYFW to introduce new products.
First, come the runway makeup artists, then the models, then the fashion crowd, and a few weeks or months later, the products are available in a drugstore near you. This season is no exception. During the Spring 2020 shows, Maybelline will launch two new products: Brow Fast Sculpt brow gel and Cheek Heat Gel Cream Blush.
Maybelline Global Makeup Artist Erin Parsons (also known as the makeup artist to Gigi Hadid, herself a Maybelline spokesperson) will have the new products in her kits backstage at Kate Spade, Christian Siriano, Deon Lee, Alice + Olivia, and Staud. Runway beauty looks aren't often finalized until just before showtime, so we'll have to wait and see which shows end up using the products and how they do so.
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